The sheer volume and depth of data that are collected on individuals makes hypertargeting
of advertising on the platform effective and efficient. Facebook has shown a commitment to
provide brands with alternative ways to engage their consumers within the platform, including
geolocation-based deals, an online credits currency, and even TV broadcasts and videostreaming
opportunities. As long as Facebook remains one of the most popular tools for social networking, brands are likely to continue to use the service to engage their customers.