The business began in 1940, with a restaurant opened by brothers Richard and Maurice McDonald at 1398 North E Street at West 14th Street in San Bernardino, California (at 34.1255°N 117.2946°W). Their introduction of the "Speedee Service System" in 1948 furthered the principles of the modern fast-food restaurant that the White Castle hamburger chain had already put into practice more than two decades earlier. The first McDonalds with the arches opened in Phoenix in March 1953. The original mascot of McDonald's was a man with a chef's hat on top of a hamburger-shaped head whose name was "Speedee". By 1967, Speedee was eventually replaced with Ronald McDonald when the company first filed a U.S. trademark on a clown-shaped man having puffed-out costume legs.
On May 4, 1961, McDonald's first filed for a U.S. trademark on the name "McDonald's" with the description "Drive-In Restaurant Services", which continues to be renewed through the end of December 2009. On September 13 that same year, the company filed a logo trademark on an overlapping, double-arched "M" symbol. By September 6, 1962, this M-symbol was temporarily disfavored, when a trademark was filed for a single arch, shaped over many of the early McDonald's restaurants in the early years. Although the "Golden Arches" logo appeared in various forms, the present version as a letter "M" did not appear until November 18, 1968, when the company applied for a U.S. trademark.
The present corporation dates its founding to the opening of a franchised restaurant by businessman Ray Kroc in Des Plaines, Illinoison April 15, 1955, the ninth McDonald's restaurant overall; this location was demolished in 1984 after many remodels. Kroc later purchased the McDonald brothers' equity in the company and led its worldwide expansion, and the company became listed on the public stock markets ten years later. Kroc was also noted for aggressive business practices, compelling the McDonald brothers to leave the fast-food industry. Kroc and the McDonald brothers all feuded over control of the business, as documented in both Kroc's autobiography and in the McDonald brothers' autobiography. The San Bernardino restaurant was demolished in 1976 (1971, according to Juan Pollo) and the site was sold to the Juan Pollo restaurant chain. This area now serves as headquarters for the Juan Pollo chain, as well as a McDonald's and Route 66 museum.[12] With the expansion of McDonald's into many international markets, the company has become a symbol of globalization and the spread of the American way of life. Its prominence has also made it a frequent topic of public debates about obesity, corporate ethics and consumer responsibility
The business began in 1940, with a restaurant opened by brothers Richard and Maurice McDonald at 1398 North E Street at West 14th Street in San Bernardino, California (at 34.1255°N 117.2946°W). Their introduction of the "Speedee Service System" in 1948 furthered the principles of the modern fast-food restaurant that the White Castle hamburger chain had already put into practice more than two decades earlier. The first McDonalds with the arches opened in Phoenix in March 1953. The original mascot of McDonald's was a man with a chef's hat on top of a hamburger-shaped head whose name was "Speedee". By 1967, Speedee was eventually replaced with Ronald McDonald when the company first filed a U.S. trademark on a clown-shaped man having puffed-out costume legs.On May 4, 1961, McDonald's first filed for a U.S. trademark on the name "McDonald's" with the description "Drive-In Restaurant Services", which continues to be renewed through the end of December 2009. On September 13 that same year, the company filed a logo trademark on an overlapping, double-arched "M" symbol. By September 6, 1962, this M-symbol was temporarily disfavored, when a trademark was filed for a single arch, shaped over many of the early McDonald's restaurants in the early years. Although the "Golden Arches" logo appeared in various forms, the present version as a letter "M" did not appear until November 18, 1968, when the company applied for a U.S. trademark.ปัจจุบันบริษัทวันนำพาไปเปิดร้านอาหารโดยพ่อค้า Ray Kroc franchised ใน Des Plaines, Illinoison 15 เมษายน 1955 ร้านอาหารแมคโดนัลด์เก้ารวม ตำแหน่งนี้ถูกรื้อในปี 1984 หลังจาก remodels มาก Kroc ภายหลังซื้อหุ้นพี่น้องแมคโดนัลด์ในบริษัท และนำการขยายตัวทั่วโลก และบริษัทกลายเป็นจดทะเบียนในตลาดหุ้นสาธารณะสิบปีต่อมา Kroc ได้ยังตั้งข้อสังเกตสำหรับการดำเนินธุรกิจเชิงรุก จับใจพี่น้องแมคโดนัลด์ไปอุตสาหกรรมอาหาร Kroc และพี่น้องแมคโดนัลด์ feuded เหนือการควบคุมของธุรกิจ เป็นเอกสาร Kroc ทั้งอัตชีวประวัติ และอัตชีวประวัติของพี่น้องแมคโดนัลด์ ร้านอเวถูกรื้อในปี 1976 (1971 ตาม Juan Pollo) และเว็บไซต์ที่ขายกับห่วงโซ่อาหาร Juan Pollo พื้นที่นี้ทำหน้าที่เป็นสำนักงานใหญ่สำหรับโซ่ Juan Pollo ตลอดจนพิพิธภัณฑ์แมคโดนัลด์และ 66 เส้นทางขณะนี้ [12] กับการขยายตัวของแมคโดนัลด์สู่ตลาดในต่างประเทศ บริษัทได้กลายเป็น สัญลักษณ์ของโลกาภิวัตน์และการแพร่กระจายของวิถีชีวิตชาวอเมริกัน ความโดดเด่นของได้ทำมันหัวข้อบ่อย ๆ ของสาธารณะการดำเนินเกี่ยวกับโรคอ้วน จรรยาบรรณขององค์กร และความรับผิดชอบของผู้บริโภค
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