NetFlix was founded in 1997 by Reed Hastings and Marc Randolph. บริษํท operated and Internet-based unlimited rental subscription service for digital video disc (DVD) formatted movies.
The DVD provided a new technology for storing and playing movies with image and sound quality exceeding that of traditional videocassettes.
A DVD was similar in size to an audio compact disc and was capable of holding and entire feature-length film, as well as additional information such as subtitles in different languages, additional shorter videos about the making of the film or other related subject matter, and information about the actors, director, and producers.
With high quality and additional features , the new DVD technology provided an attractive alternative to traditional videocassettes for the home video market. By combining the superiority of the new DVD technology with the convenience of the Internet, Netflix provided a new way to select and to rent home movies.