In many tourist markets, a significant proportion of tourists are repeaters. In general, satisfaction with a holiday is thought to lead to intention of revisiting the destination, and this is also demonstrated in many tourism studies (See Table 1). Even if tourists do not intend to come back, their satisfaction is still important. Word-of-mouth (WOM) from friends and relatives, who have visited a destination, is an important source of information for those who might like to visit, although its relation to satisfaction has yet to be investigated. There is a range of sociodemographic and trip-related characteristics that may impact satisfaction elements, overall satisfaction with the holiday, and intention to return. However, even if tourists are satisfied, they may not intend to return during the next few years because they want to experience other destinations. Th is phenomenon known as variety seeking or novelty seeking behaviour (Jang & Feng,