For Samsung, almost any smart phone that performs the same functions is considered to be a
substitute. The previous stated condition for a substitute essentially includes the entire smart
phone market. Any device running on the Android OS not made by Samsung, such as the
Motorola Droid series, is a potential substitute for a Samsung phone. Beyond smart phones
running on Android, the Apple iPhone, Windows phones and Blackberries, all of which run on
different operating systems are also direct substitutes because the phones’ functionalities are
almost identical to that of a Samsung smart phone. All of these products are abundant and in
high demand with similar costs, thereby making the market highly competitive in terms of
internal substitutes
For Samsung, almost any smart phone that performs the same functions is considered to be a substitute. The previous stated condition for a substitute essentially includes the entire smart phone market. Any device running on the Android OS not made by Samsung, such as the Motorola Droid series, is a potential substitute for a Samsung phone. Beyond smart phones running on Android, the Apple iPhone, Windows phones and Blackberries, all of which run on different operating systems are also direct substitutes because the phones’ functionalities are almost identical to that of a Samsung smart phone. All of these products are abundant and in high demand with similar costs, thereby making the market highly competitive in terms of internal substitutes
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