The benefits of marketing planning
The benefits of marketing planning can be both at
the organisational level and individual level.
Marketing planning takes place within the context
of the aims and objectives of the whole organisation.
It can help to clarify them; reinforcing the artistic
policy and providing a sense of direction and purpose
to the activities in which arts organisations
and individuals are engaged.
When the organisation is clear about what it is
and where it is going, audiences too will be more
certain as to the organisation’s role and position,
reducing the likelihood of disappointed expectations.