Broad Distribution
Sabina also made it easy for customers to find its products. The number of outlets stocking
Sabina brands in Thailand grew from 386 in 2008 to 518 in 2012 (refer to Exhibit 6). The
company had its own stores within established department stores, such as Central, Robinson
and The Mall, as well as stand-alone stores. The number of stores-within-stores increased by
1 Adapted from “Help from the heart: Lingerie maker Sabina fills a special need while raising
awareness about breast cancer.” Bangkok Post, 18 October 2012.