Nowadays, most shoppers like going to shop online and to be researching the products via the Internet. (David Milder 2013). Thus the most important this company largely offers merchandises in the following categories such as men’s wear, women’s wear, accessories, jewellery, and beauty products. (ASOS plc, 2015). On the other hand, ASOS firm ran on a Facebook campaign to produce sales and enthusiasm of their summer campaign, such as the purpose of ASOS that launch their summer seasonal sales campaign that is increased income from a summer sales events on the ASOS website, generate enthusiasm before the summer sales and increased engagement of the community.