Strategic goals are the desired outcome of
addressing strategic issues. Each strategic goal
should be a direct outcome of a strategic issue,
each of which is directly related to the organization’s mission statement.
Strategic objectives summarize the tasks and
activities that must be undertaken to achieve
a strategic goal. Where goals may be fairly
general, objectives are often quantifiable.
Strategic objectives can lead to the creation of
work plans to describe tasks in more detail. The
end result should be achieving the strategic
objective. Detailed work plans should be created
by staff and, if necessary, reviewed by the board.