Our project concerns the design of a possible ‘Hotel of the future’, in line with the conclusions we reached as a result of in-depth programmatic reflection in terms of function, sociology and economics, and after completing a thorough detailed analysis of the past and the current hotel industry and its various possible future projections. The ‘GR-300’ materialized as a possible escape route, as a projection of desired freedom from suffocating daily rituals. The fundamental objective is a return to ‘nature’, a gradual immersion in the changing, chaotic and unmanageable natural environment. ‘Decontextualization’ and lost references are defined as integral parts of the process but not as a goal in itself. In fact, the signage is prominent in the proposal but not in any requirement to go any particular way. It merely aims at the freedom that results from the infinite range of possibilities that open up when you find yourself ‘lost’. The GR_ 300 HOTEL was born and generated by the convergence of a number of factors needed to support its development as a hotel. Some of these factors come from the existence of ‘a place of opportunity’, with a good location and the ability to offer engagement in a series of different activities along an existing and approved route, La Senda del Genaro. The proposal should be considered as a territorial-landscape intervention strategy rather than an architectural project. The aim consists of the reactivation of a particular environment due to its intrinsic large-scale potential.
 
Our project concerns the design of a possible ‘Hotel of the future’, in line with the conclusions we reached as a result of in-depth programmatic reflection in terms of function, sociology and economics, and after completing a thorough detailed analysis of the past and the current hotel industry and its various possible future projections. The ‘GR-300’ materialized as a possible escape route, as a projection of desired freedom from suffocating daily rituals. The fundamental objective is a return to ‘nature’, a gradual immersion in the changing, chaotic and unmanageable natural environment. ‘Decontextualization’ and lost references are defined as integral parts of the process but not as a goal in itself. In fact, the signage is prominent in the proposal but not in any requirement to go any particular way. It merely aims at the freedom that results from the infinite range of possibilities that open up when you find yourself ‘lost’. The GR_ 300 HOTEL was born and generated by the convergence of a number of factors needed to support its development as a hotel. Some of these factors come from the existence of ‘a place of opportunity’, with a good location and the ability to offer engagement in a series of different activities along an existing and approved route, La Senda del Genaro. The proposal should be considered as a territorial-landscape intervention strategy rather than an architectural project. The aim consists of the reactivation of a particular environment due to its intrinsic large-scale potential.
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