The internal customer satisfaction
For achieving this task there were 500 questionnaires which have been distributed
among employees and managers from 50 tourist companies based on a random
technique. The internal customer satisfaction is measured as follows.
The mean of employees satisfaction indicators
Table II demonstrates the statistical mean of employees satisfaction indicators.
It is clear that the statistical mean of the internal customer satisfaction indicators
ranges from 2.4 to 3.7. The location of this range is between the scale of “agree” and the
scale of “neither agree nor disagree” with standard deviation that ranges from 0.9755 to
1.4121. This result indicates that the level of the internal customer satisfaction is still
less than the accepted level from the view points of employee.