The study further states that inbound arrivals from the traditionally important markets including the Middle East, Europe and the Asia–Pacific region (figure 1) are expected to show strong growth in 2012. However, it is also significant that arrivals from new markets, such as Latin America and Africa, which at present, contribute a small portion to the overall number of tourist arrivals are also expected to experience robust growth (table 1). Increased tourist flows from new markets indicate the UAE’s success in diversifying the sources of its tourist arrivals.