4. Results
4.1. Tourists’ profiles
Male respondents (56%) slightly outnumbered female. Less than half of tourists were in the age class of 21–30 years (46%), followed by the age classes of 31–40 years (24%) and less than 21 years (18%). The dominant majority of tourists participated in non-motored activities, most of which took place above the tide line, including walking/ strolling (100%), playing with sea water and sand (95%). About 20%participated in swimming and as low as 3% in motored activities such as jet-skiing. If entrance fees were charged, slightly more than half of respondents (52%) were willing to pay the fee. Among them, almost similar portions of respondents were willing to pay a fee of less NTD7 50 (40%) or NTD 50–100 (43%), while 12% and 5% were willing to pay a fee of NTD 101–150 and greater than NTD 150, respectively. The summary was shown in Table 2.