Hi Att,
Thank you for this. I am drawn towards number 1 for simplicity. But I also think number 2 has possibilities for branding throughout menus and uniforms with the 3 red lines. It reminds me of a Jay Z album cover. It does however seem very Japanese and quite blocky. Not feeling sure about this.
I want the brand to be more approachable and universal. Which leads me back to the first one for safety. I think circular patterns speak to people. Also flowing and slightly modern retro is a style of branding that I like.
One way to eliminate the cold feeling one gets from number 2, would be to put it onto a natural background - like wood. That way there is a contradiction between super modern and slightly tacky towards more wholesome and natural. This would be a possibility for our signage at the front of the resort and maybe at the beach side
Sorry I can’t be more specific. I don’t think we’ve quite fond the one yet. If you can give me a couple of other options I would be very grateful.
Thank you.
David