During initial training periods, efforts were made to share and instill Southwest’s uniqueculture. New-employee orientation, known as the new-hire celebration, have in the past included Southwest’s version of the Wheel of Fortune game show, scavenger hunts, and company videos including the “Southwest Airlines Shuffle” in which each department introduced itself, rap style, and in which Kelleher appeared as Big Daddy-O. To join the People Department (i.e. Human Resources), employees required frontline customer experience.