The band’s style of music was well represented by art student and anarchist Jamie Reid who had developed his unique collaged ‘ransom note’ typography whilst art directing a radical political magazine. In the ’70s graphic designers needed to commission a typesetter to create the type and they wouldn’t see what it looked like until it came back as finished copy printed out on a sheet. Instead Reid cut letters out of newspapers and magazines, collaging them together to be photographed. By doing this he could see what he was creating as he went along, trying out different font styles and sizes and seeing the results instantly. Treating type as if it was a photograph also freed him from the restrictions of typesetting within a structured grid. Reid designed the band’s logo and many of their record covers.