70% of Ducati's audience is male, 30% female.The bulk of the audience fall between the ages of 18 and 50, though over 24 year olds make up a majority of that number. Almost 90% of the audience is urban. In addition, most of the audience is educated - have at least one basic degree.The largest percentage - are professionals, with a further 30% saying they are students. A majority of this audience are independent, frequent riders.A whopping 91% of Ducati's riders frequently use the internet as a source of information and inspiration.