Pinterest’s rapid growth and popularity can also serve as a resource for your B2B company.
Leverage the popularity of Pinterest to generate leads for your business with these tips:
Visual Content Builds Brand Awareness
Pinterest allows you to dedicate a page solely to visual content. A unified visual presence can boost brand awareness, and Pinterest serves as another outlet to achieve a strong visual message. According to Hubspot, 90% of information transmitted to the brain is visual, and the brain processes visuals 60,000x faster than text. Pinterest allows you to place branded, visual content in front of a captive audience, capitalizing on how our brains most effectively capture information.
In the same way you achieve brand awareness via your website and other marketing collateral, businesses can utilize Pinterest to solidify brand visibility within the social sphere. You selected a logo and a color scheme for a reason. Take advantage of the old adage, “a picture is worth a thousand words,” and let your company’s look be the hero when telling the story of your brand.