PCA on the consensus matrix showed that PC1 and PC2 account for 56.8% of the variance, and PC3 for another 19.8%. The group average plot (Fig. 4) shows well separated muffin samples in the consensus space, and the coordinates of the replicate muffins indicate that the panel evaluated reliably (Diaz-Maroto, Perez- Coello, & Cabezudo, 2002). REF muffins are positioned close to muffins with IF or PD as sucrose replacer, and located in the fourth quadrant. Emerging descriptors are browning, cracks in the crust, aromatic, buttery and sweet. Muffins made by addition of wheat bran or apple fibre showed negative coordinates along PC1 and were mainly characterised by attributes such as dark, wholemeal,