Japanese companies discover markets that their better-informed foreign competitors identified years before and have been exploiting profitably for some time. People talk about Japan’s lost generation. Author Francis McInerney has spent 35 years building and selling his own business and advising some of the biggest companies in the world on how to profit the same way he did. In his view, Japan’s lost generation could have easily been avoided with a few simple management changes. Super Genba is about those changes, the ten steps Japanese managers must take to bring Japan back to global leadership. Japanese companies can put these ten steps to work immediately to get to the top in global markets.