Successful innovation requires the organization to focus on the details that will foster an innovation environment at the operational level. Innovation DNA is the basis that challenges employees to do creative things, to act on intuition, and to take the high road in efforts to enhance stakeholder value. It encourages mental shifts and pushes the organization to create solutions for tomorrow's problems and opportunities. This foundation rallies deep-rooted capabilities that we all have but for some reason lie dormant. In summary the goal of innovation DNA is to achieve a state of being that transcends organizational boundaries and elevates organizations to being innovative in everything they do from knowledge management to value creation, and execution. Its application is universal as it elevates the least common denominator respecting how employees think and act: behaviors which lend life to innovation. As a result, the innovation imperative will only be as good as the organization's lowest common denominator in this respect