Implied, enforced, or felt obligation of managers, acting in their official capacity, to serve or protect the interests of groups other than themselves /Consider the overall influence of corporation on society at large and goes beyond the interest of shareholders/ It is how a company as a whole behaves toward/ Many have established CRS project as a marketing campaign/ Doing CSR shows that the financial performance of these companies was significantly better than other/ Many org refer to the"triple bottom line social environmental and financial focus