The museum in N Seoul Tower narrates with teddy bears the past, present, and future of Seoul. There is a history gallery and a special gallery where a teddy bear is dressed as a king of Joseon Dynasty (1392~1910) and also shows a wide variety of early images of Seoul in the old days. The museum also features models of major Seoul tourist attractions, such as the Cheonggyecheon Stream, Myeongdong, Insadong, and Dongdaemun, allowing foreign travelers to see at a glance what Seoul has to offer.