Crabb, who joined Facebook some two and a half years ago from The Marcus Buckingham Co., said the learning industry has been tethered to some fairly sizable beliefs about what it takes to make organizations and individuals successful, beliefs that are increasingly less relevant to organizations like Facebook. Generational shifts are changing how the workforce perceives ideas such as recognition, feedback, development and opportunity. This prompted Crabb to reframe development to align better with employee demands and expectations, and strengths-based learning plays a central role.