This case illustrates the importance of timely and detailed data
collection, data analysis, and execution based on insights that data. It demonstrates that it is necessary to collect vast
amounts of data, organize and store it properly in one place,
analyze it, and then use the results of the analysis to make better
marketing and strategic decisions. Companies seldom fail
for lack of talent or strategic vision. Rather, they fail because
of poor execution.
This case illustrates the importance of timely and detailed datacollection, data analysis, and execution based on insights that data. It demonstrates that it is necessary to collect vastamounts of data, organize and store it properly in one place,analyze it, and then use the results of the analysis to make bettermarketing and strategic decisions. Companies seldom failfor lack of talent or strategic vision. Rather, they fail becauseof poor execution.
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