Text analytics software caught on first with government agencies and larger companies with information systems
departments that had the means to properly use the compli-cated software, but Clarabridge is now offering a version of
its product for small businesses. The technology has already caught on with law enforcement, search tool interfaces, and
“listening platforms” such as Nielsen Online. Listening platforms are text mining tools that focus on brand management,
allowing companies to determine how consumers feel about their brand and take steps to respond to negative sentimen