MARKETING – SOCIAL DEFINITION Marketing is a societal process by which individuals and groups obtain what they need and want through creating, offering and freely exchanging products and services of value with others.
4. MARKETING MANAGEMENT Marketing management is the art and science of choosing target markets and getting, keeping, and growing customers through creating, delivering, and communicating superior customer value.
5. SCOPE: WHAT IS MARKETED? Goods Services Events & Experiences Persons Places & Properties Organizations Information Ideas