1. What are the main concepts of this article ?
2. Explain the meaning of Thai Waves, give example(s) of your favorite Thai entertainment
show.
3. According to the article, explain the meaning of national branding and give example(s)
of a product / service / item that is defined by the national branding concept.
4. To what extent the Thai wave has become successful, compared to the Korean one?
Culture
Culture is the significant factor in the international management area especially in the geopolitical
boundaries aspect which is a study of relationship among politics, geography, demography, and
economics resulted from the foreign policy. But this approach can be a problem when applied in a
country that has high political turmoil, geographic dispersion and so on (Erez & Earley, 1993, p. 38).