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the term brand comes from the practice of using a hot iron to burn a distinctive mark into the skin of horse. for example, the owner of the double jay ranch might brand a jj mark on his or her stock. this brand helps the rancher distinguish his or her animals from others. the brand is a kind of label, a device for creating recognition. branding of products is also all about recognition
people equate the name rolls-royce for example , with classic luxury . the recognition value of this brand is enormous. it even registers with people who have never seen one of the company's cars. when the german company bmw bought the rolls company in 1998 they were careful to change nothing . they continued to build cars in greenwood , england, because rolls-royce is thought of as british. not even bmw a poerful brand it self has the same aristocratic image. rolls-royce turned 100 years old in 2004, and the brand continues to use the theme of integrity, dependability and even britishness in its advertising
personal image is unclear
my brand my self