SFF conducts a customer satisfaction survey each year to validate that its listening methods for assessing customer satisfaction and dissatisfaction are effective. Results of surveys, comparison to previous years’ resultsand benchmarks, and correlations to customer claims are distributed to Sales and Marketing members of the MC and BLT to be used in Continuously Improving prod-ucts, services, and processes.
Information about customer relationship manage-ment and satisfaction is fed back to the Leadership System and SPP.