It is good practice to give information to all parents about neonatal jaundice. Asking parents if they think their baby is jaundiced provides an opportunity to include them in the decision-making process and keep them informed of what is happening. This approach acknowledges that parents may be able to make a more accurate judgement, especially where different skin tones could inhibit visual assessment. Continued assessment of feeding behaviour and general wellbeing of the baby continues to be crucial in all contacts with neonates in the first weeks of life.