Building their value effectively, companies are aware that success is determined by broadly understood social
responsibility, which refers to the business strategy and its key component defined as a personal strategy.
Professional management is perceived as the efficient and coherent communication resulting in introducing good
changes. It is essential to analyze the organizational culture and values that contribute to building good relationships
in a company in order to understand social responsibility and responsible leadership in a companyas they affect the
way of thinking about a company and its relationships with the business environment. At the same time and first of
all,a company strategy and the strategic and operational objectives are reflected by those values. Understanding the
company value that the staff have and the values of other company interest groups (Klimkiewicz, 2010) should be
reflected in corporate strategy. Corporate strategy and functional strategies, including the HR strategy, should also
take into account the ethical dimension of all strategic decisions. There is a relationship betwen company values,
corporate strategy and company ethical nature. Assuming that the company strategic objectives are based on specific
values foundation, it can be noted that all company systems, processes and procedures, which are shaped with regard
to implementing an adopted strategy, will also refer to certain values. At the same time, company formal and
informal systems (i.e. the system of assessment, motivation, communication, remuneration, the degree of production
processes automation, a company structure and procedures etc.), behaviours promoted among the company staff and
a method of shaping the interpersonal relationships are based on the company fundamental assumptions that concern
the humanity and values inherent in the company’s corporate culture. A company that observes the principles of
social responsibility should integrate its activities both at the level of corporate culture and structure as well as at the
level of processes and strategies (Bhattacharya et al. 2008).