If passengers are relatively insensitive to air travel prices
at a national aggregate market level, and even less so at
a supra-national level, this strongly suggests that falling
real air travel prices have not been the main driver of air
travel growth
11
. Falling real air travel prices are important
in passengers switching from one airline to another,
and from one destination to another, but are much less
important in driving aggregate national-level air travel or
tourism growth.