While tourism has
experienced continuous growth, it has nonetheless diversified world tourism
destinations. Many new destinations have emerged alongside the traditional ones of
Western Europe and North America, which are the main tourist-receiving regions.
Both regions tend to have less dynamic growth in joint market shares, while Asia and
the Pacific have outperformed the rest of the world in terms of an increasing share of
international tourist arrivals, as well as market share of world international tourism
receipts (see Table 4.1).
Despite the collapse of global financial markets and the subsequent recession
that began