Masculinity and femininity. Masculinity reflects a preference for achievement,
heroism, assertiveness, work centrality, and material success. Femininity
reflects the values of relationships, cooperation, group decision making,
and quality of life. Japan, Austria, and Mexico are countries with strong
masculine values. Countries with strong feminine values include Sweden,
Norway, Denmark, and the former Yugoslavia. Both men and women
subscribe to the dominant value in masculine or feminine cultures.