For a company, a sustainable development framework will try to observe and insulate the attributes that best describe its products and add features that can provide a wide range of options for the customer.
It will be more efficient to provide modular products and services and to bundle the offer with other benefits.
The important amount of information available will increase the importance of recognized facts and will lower the impact of the branding.
Given this situation, traditional marketing techniques will be replaced by new methods able to take advantage of the available information, able to generate a sustainable business model.