1. LIVE EVENTS
Though most VR content is prerecorded, live sports and entertainment broadcasts are on the way. NextVR has already tried it with the Golden State Warriors’ NBA opener last fall and the Daytona 500. Universal and iHeartRadio are partnering to live-stream a handful of concerts this year.
2. REAL ESTATE
With its proprietary cameras and app, Silicon Valley–based Matterport has helped real estate companies such as Redfin and Beverly Hills’ Altman Brothers create interactive 3-D models for thousands of listings, offering buyers an easy way to experience open houses. Hotels are also using Matterport’s technology for virtual room tours.