Personal computer manufactures must study the economic, social and demographic setting of the Indian families before developing their marketing strategies. Also needs of the personal computers in the family and purchase motives must be studied. Personal computer manufacturers’ awareness of the method of Indian consumer decision making will help them to offer a suitable marketing mix which enables marketers to serve the consumers more effectively. Knowledge about the consumer social and economic status helps to identify the consumers’ lifestyle which in turn helps to define the demanded goods and services