Isuzu Motors Ltd. have announced the establishment of Isuzu Global CV Engineering Center (IGCE). Beginning operation from April 1, the company will develop trucks aimed at emerging nations.
The objective behind the establishment of IGCE is to strengthen the brand's competitive power in the expanding market for business vehicles within emerging economies. Beginning with the Association of Southeast Asian Nations and China, the establishment of cooperative industry with worldwide suppliers as well as Isuzu's associated companies will streamline the decision-making process, from marketplace analysis through to the introduction of products. The establishment of the company will enable rapid development of business vehicles with high cost performance, aimed at the specific needs of the markets of emerging economies.
The new company will have a capital stock of one hundred million Thai Baht (approximately 320,000,000 Yen). Isuzu's subsidiary company IMA will contribute 100% of the investment.