retailers to acknowledge that designs move from catwalk to
store in the fastest time to capture current trends in the market.
The apparel products are designed and manufactured quickly
and cheaply to allow the mainstream consumer to take
advantage of current clothing styles at a lower price.
Since the primary objective of the fast fashion is to quickly
produce a product in a cost efficient manner, most companies
in fast fashion industry appear as a vertical integration of
design, just-in-time production, delivery and sales. Also, it
places great emphasis on the efficiency of the supply chain.
Because of competitive forces and reducing fashion cycles,
retailers have been forced to develop strategies, enabling
them to control the supply chain more closely, thus allowing
them to source quality products at competitive prices [1].
retailers to acknowledge that designs move from catwalk to
store in the fastest time to capture current trends in the market.
The apparel products are designed and manufactured quickly
and cheaply to allow the mainstream consumer to take
advantage of current clothing styles at a lower price.
Since the primary objective of the fast fashion is to quickly
produce a product in a cost efficient manner, most companies
in fast fashion industry appear as a vertical integration of
design, just-in-time production, delivery and sales. Also, it
places great emphasis on the efficiency of the supply chain.
Because of competitive forces and reducing fashion cycles,
retailers have been forced to develop strategies, enabling
them to control the supply chain more closely, thus allowing
them to source quality products at competitive prices [1].
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