hariq (1997) observes that knowledge theory is to be
developed in an interactive and dynamic context where
human cognitions are to be strongly represented. It leads
to the view that knowledge creation is firmly entrenched
in organizational processes and human cognitions. Using
a human factors perspective, Fu, Chui & Helander
(2006) note that in the area of knowledge creation and
management, little research is done with a focus on cognitive
and social psychological variables including internal
human activities. Beech (2002) has approached
knowledge creation from the perspectives of psychodynamics,
social construction, and complexity theory
whereas Paavola, et al (2004) go by the knowledge crea-