In-bound process
Normally, farmer sells their rice according to species so that there would not be a mixed up
between different species of rice. However, there are an increasing number of farmers who is
trying to sell mixed species of rice to rice mill in order to gain more profit. For instance, farmers
mix between jasmine rice with other species of rice, which has lower quality. Since Jasmine rice
is high quality rice and sold at high price, by mixing jasmine rice with other species of rice
would bring the cost down. Therefore, when they sell rice, they could earn higher profit.
The way to solve this problem is to train procurement agents to acquire the skill to identify
rice species by sending the agent for a training course at provincial rice research center. Thus, the
problem can be solved.
Outbound process
Truck breakdown is considered to be a major issue in the supply chain that the manager is
concerned about. Truck breakdown may cause, not only a delay of delivery for one order, but
will affect the whole schedule for the whole week. This will eventually result in customer
dissatisfaction and lost sales. As the main customers of the company are in Bangkok, they will
get the goods within 3 days after ordering, or even take a longer time if any accident is occurred.
Therefore, the company should build warehouse in Bangkok. Having the warehouse can shorten
the delivery time to the customers, as well as can prevent cost of lost sales. In addition,
warehouse can be used as distribution center in central region. To expand customer base, the
company should sell their products to retailers and end-customers as well. Since the importance
of E-commerce and modern trade today, the company should create website in order to capture
the online purchaser and sell their products to hypermarket, such as Tesco Lotus, Makro, and
Big-C.