According to Martin (2000), successful contents business will take advantage of the inherent characteristics of these little devices. One area Martin suggests in this respect is geography. Whilst hardheld devices are mobile, their position is instantly identifiable. Identification of content that knows where the user is and offered content tailored to that geography might therefore be appropriate. The potential for relevant application of this technology to tourists could exist for example through provision of weather forecasts, restaurant locations and even booking. The integration of computers and wireless technologies will undoubtedly impact on the travel market.