IMC refers to the process of developing plans for the implicit message to the market that requires a multi-mode communication with prospects continuing goal is to focus on the behavior of target groups in accordance with the requirements of the market by the means of communication. brand to target consumers know the product, which leads to knowledge. Familiarity with and confidence in the brand name any brand of
heart IMC is to stimulate consumer behavior. Not only create awareness Recognition or acceptance only
so IMC is a process of communication in order to attract long-term and ongoing. Using a variety of formats, such as advertising, direct marketing, sales promotion. Customer Relationship Management Market oriented Call Center and e-mail, etc., to achieve the desired behavior.