The basic question management often faces is whether to deploy the resources necessary to capture greater market share in a Problem Child’s industry, which is usually in a high-growth phase. If management’s growth strategies are successful and the business gains significant market share, it may be transformed into a Star, capable of generating huge amounts of profits and cash flow. On the other hand, if management’s decisions prove incorrect and the Problem Child does not grow, despite large amounts of cash deployed, it could turn into a Dog that may need to be divested before it becomes a chronic problem.