Having started a relationship (depending on the strategy that has been used to begin the venture)
the entrepreneur must continue to nurture it by providing flow of information and input. The ability to intensify this activity, even after completion of an order, determines the direction for the ongoing relationship and network. For example, the mark of a truly effective dyadic relationship is when the customer calls the new venture first in regard to a problem that has been encountered, in the commercial/industrial market, or when the consumer continues to buy the new venture ‘s brands. In time, the customer becomes a member of the industry information and data network created by new venture with all the benefits that go along with that association.