Add another “room” on the right side of the house of quality to reflect how well your organization and the competition satisfy customer requirements (identified on the vertical axis on the left side of the matrix). As in the case of technical benchmarking, plot this evaluation as a graph.
Comparing the results of the technical and competitive benchmarking data should show a consistency. If a product scores high in the competitive comparison, it should also score high on the technical comparison. Treat inconsistencies as flags signaling a potential problem with a design requirement.
You can add more columns to the right side of the matrix to include other information as needed. Let your team’s imagination and capacity for innovation drive the possibilities.
This completes the house of quality. Each of the appropriate organizations and ad hoc teams developing the products and services can put this information to use. The integrated product and process development team then manages the development of the other matrices to ensure the complete and effective design and development of the customer offering.