One of the most famous leisure travel brands in the world, France's Club Méditerranée, better known as Club Med, has targeted several different customer groups through the years. Started in 1950 and long a pioneer in the concept of the all-inclusive resort, Club Med originally used exotic locations, bare-bones
accommodations, and the advertising theme "The antidote to civilization" to target singles, young couples, and others seeking sea, sand and a good time. Rooms did not have phones, TVs, fans, or locks on the doors. To transcend its hedonistic image and broaden its clientele, Cub Med decided to add family-friendly resort locations and services in the 1970s. Depending on location the resorts known as villages, offer a wide range of activities, from flying-trapeze clinics to body building to snow sking Club Med staff are called Gos," or Gentil Organnisateure ("gracios/nice orgenizers"); clients are called "GMs," or Gentils Member ("gracious/nice guests/members"). An informal atmosphere has GOs amd GMs dining, drinking, dancing efforts, and playing together.