internet penetration in Thailand surpassed the 50% mark in 2015 and is still growing. Those connected to the internet are also heavy users, with a high daily usage rate via a number of devices. More than 80% of Thai connected consumers use the internet every day, for an average of four hours (those using mobile) and five hours (those on PC). Thai consumers are spending more and more time online. They are using the internet for every aspect of daily life - from messaging, gaming and watching video content, to banking, shopping and research.