Wuttisak uses a tactic to create brand value by penetrating the new market under the slogan “Beauty is necessary and can’t wait” They invested a huge amount of money for this plan in 2009 and they started the concept as“Because The Beauty Can’t Wait” using the slogan “ Instantly Visible Result at the first time treatment”Nowadays, Wuttisak is the number one choice of the beauty and skin care clinics in Thailand and they also are very popular amongst film stars.They also have another tactic for expansion by opening new branches in mass community areas which will lead them to have high brand visibility and brand awareness from their customers.